Ad campaigns and information books created for Vespa , India.
The Vespa is an ageless brand that is now a symbol of a distinctive lifestyle in market after market around the world. Invented by Piaggio in 1946 as the world's first scooter, the Vespa rose rapidly in popularity to become a loved and revered emblem of 'made in Italy' and 'a new, unique way of enjoying mobility'. The Vespa is present in more than 100 countries since its inception.
With its Indian foray, Piaggio, The Vespa is positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.
AGENCY: Meridian Communication, Mumbai
CREDITS:
Rensil D'Silva, Executive Creative Director and Copy