True Temper Sports has built a legacy by artisans and craftsmen passing down time honored traditions, years in the workshop, and expertise that you can't learn in a book. Their hammers and sweat and effort represent pure love for the game.
TRUE needed a new website to showcase their new line of high tech lacrosse shafts, and what better way than to use inspiration from tech sites like Apple and nVIDIA as a starting point. By focusing on the technology of the products alongside hero shots of them in action, an immersive parallax-scrolling site definitely got the point across.
TRUE also needed a complete go-to-market strategy that would create awareness in the minds of coaches, parents and student athletes.
