Aireen Arellano

VeeV Acai Spirit - VeeV Spirits packaging (collab) - packaging design, copy. This design has since changed, so this isn't the latest version that is currently available at your local liqueur store. I worked on the first iteration that came out (lovingly referred to as "Vintage VeeV"). I was kinda bummed they took out my awesome whoosh! But I suppose it had to be done.

VeeV Acai Spirit - VeeV Spirits packaging (collab) - packaging design, copy. This design has since changed, so this isn't the latest version that is currently available at your local liqueur store. I worked on the first iteration that came out (lovingly referred to as "Vintage VeeV"). I was kinda bummed they took out my awesome whoosh! But I suppose it had to be done.

VeeV VAP

VeeV VAP (back)

VeeV VAP (3/4 view)

VeeV VAP Costco Display

VeeV VAP Whole Foods Display

Hum Botanical Spirits - The Hum Spirits Co. is a group of artisans from the restaurant, nightclub, spirits, wine, beer and other creative industries. This is a hibiscus/cardamom liqueur created by the incredible Chi-town mixologist/bar chef, Adam Seger. Look for it in Chicago and London bars in Fall 2009.

hum Botanical Spirit

Goose Island - Matilda repackaging concept - Art direction, original illustration. Red foil neck with wax stamp. Bottle created with gradient meshes in Illustrator CS3. Unfortunately, this project was halted when Budweiser decided Goose Island didn't need a marketing department anymore. That didn't make creating the label any less fun, though!

Simply Originals packaging concept - Flax Seed flavor - Art direction, graphic design, illustration. Meghan and Renato Varas are fantastic to work with. I worked to keep the design clean, friendly, warm and inviting. My goal was to portray the Peruvian origins of the drinks through pointillism and muted colors inspired from South American oil paintings, particularly those of Tarsila do Amaral. But my colleague did a fantastic job with the final design, and now you can find these deliciously healthy drinks in your local Whole Foods.

Simply Originals packaging concept - Purple Corn flavor - Art direction, graphic design, illustration. Meghan and Renato Varas are fantastic to work with. I worked to keep the design clean, friendly, warm and inviting. My goal was to portray the Peruvian origins of the drinks through pointillism and muted colors inspired from South American oil paintings, particularly those of Tarsila do Amaral. But my colleague did a fantastic job with the final design, and now you can find these deliciously healthy drinks in your local Whole Foods.

Rouge - Spirit Tonic Liqueur Bottle Design - Liqueur bottle design. The client wanted to introduce a sexy, new liqueur that features hibiscus, cardamom, ginger and cane sugar. We're in the midst of product and packaging development.

Rouge - Spirit Tonic Liqueur Bottle Design - Liqueur bottle design. The client wanted to introduce a sexy, new liqueur that features hibiscus, cardamom, ginger and cane sugar. We're in the midst of product and packaging development.