![](https://s3images.coroflot.com/user_files/individual_files/original_500283_q8ffnr9ahJH4sZBDqdz3fOnre.jpg)
client:
Southwest Airlines | southwest.com
\\\\\
objective:
To create a new layout and apply design to Southwest's future preference center.
\\\\\
role:
With Razorfish taking lead for the new branding of Southwest, I was tasked to create a new layout in accordance to what I already created for the current Preference Center of southwest.com and apply new visual elements.
\\\\\
tools:
Adobe Photoshop
View PDF
View PDF
![](https://s3images.coroflot.com/user_files/individual_files/500283_X_R9pNdqPT9PTKsiEr486Ca8I.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
After 46 years, American Airlines made the progress towards a modern and refreshing look to reflect the travel experience aimed for the customer.
\\\\\
role:
I was part of the initial team in the beginning stages of rebranding for AA.com.
Helped refine details of the new homepage and produced images for the United States, Europe, Latin America, and Asian regions.
\\\\\
tools:
Adobe Illustrator | Adobe Photoshop | Userlytics
![](https://s3images.coroflot.com/user_files/individual_files/500283_OP43HId6tfGExROs6p4eE_q_G.jpg)
client:
American Airlines | AA.com
\\\\\
objective
To create an inviting environment where our elite customers can experience a fresh, user friendly AAdvantage profile.
\\\\\
role:
Presented on the right is a concept where web analytics data would be used to help inform design decisions.
\\\\\
tools:
Adobe Illustrator | Adobe Photoshop | Userlytics
![](https://s3images.coroflot.com/user_files/individual_files/500283_jq7OmSE0bGZNDeGV_URYoS65l.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
Stakeholders request to display a booking module within various marketing pages.
\\\\\
role:
I designed an inlay booking module, taking into account research, user feedback, and the inherit difficulties of implementation. Booking flights became much quicker to get started for our customers.
AA.com/flybetter
\\\\\
tools:
Adobe Photoshop | Axure RP | Userlytics
![](https://s3images.coroflot.com/user_files/individual_files/500283_HQ8WDYGNzFCC2xlOnsdDsyvX2.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To apply a full redesign of the “During Your Flight” microsite section within AA.com.
\\\\\
role:
Worked with contributors to reorganize the components of this section and produced an overall consistency between pages.
continued on next image...
\\\\\
tools:
MindNode (a brainstorming sitemap tool)
![](https://s3images.coroflot.com/user_files/individual_files/500283_WCZsdoJbG2J20SGzUi3_rBLZa.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To apply a full redesign of the “During Your Flight” microsite section within AA.com.
\\\\\
role:
Worked with contributors to reorganize the components of this section and produced an overall consistency between pages.
continued on next image...
\\\\\
tools:
Adobe Photoshop | Axure RP
![](https://s3images.coroflot.com/user_files/individual_files/500283_08HruYD2ofEx7qkxqxZ2Do4LF.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To apply a full redesign of the “During Your Flight” microsite section within AA.com.
\\\\\
role:
Worked with contributors to reorganize the components of this section and produced an overall consistency between pages.
During Your Flight on AA.com.
\\\\\
tools:
Adobe Photoshop | Axure RP
![](https://s3images.coroflot.com/user_files/individual_files/500283_XyXaeBlcwMFIFAO92mLTaz5NQ.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To transform a third-party advertisement into a marketing offers page for Admirals Club.
\\\\\
role:
With the assets provided from a third-party, I created a corresponding marketing page for Admirals Club that was consistent with the new direction publishing was taking their pages.
HP Member Deal on AA.com.
\\\\\
tools:
Adobe Photoshop
![](https://s3images.coroflot.com/user_files/individual_files/500283_a7RQvotHss6mJUuDCoKicwlto.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To take outdated publishing pages into a modern appearance, keeping the customer experience pleasant and consistent across the board.
\\\\\
role:
Having a short time-frame for this project, I worked closely with contributors, stakeholders, and the UX department to move forward in creating an enhanced redesign of marketing content pages for domestic and international under AA.com.
To the right, a couple of wireframes to be used amongst team members under Marketing and UX for a new look and feel of publishing pages.
\\\\\
tools:
Axure RP
![](https://s3images.coroflot.com/user_files/individual_files/500283_0UCL75F25YbfPVLHPGJtw2Vfx.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To take outdated publishing pages into a modern appearance, keeping the customer experience pleasant and consistent across the board.
\\\\\
role:
Having a short time-frame for this project, I worked closely with contributors, stakeholders, and the UX department to move forward in creating an enhanced redesign of marketing content pages for domestic and international under AA.com.
To the right, a couple of wireframes to be used amongst team members under Marketing and UX for a new look and feel of publishing pages.
\\\\\
tools:
Axure RP
![](https://s3images.coroflot.com/user_files/individual_files/original_500283_qVRgYzArcQjSA47_6pWLPAvvY.jpg)
client:
You+Media | youplusmedia.com
\\\\\
objective:
Personalize mobile screens for future client.
\\\\\
role:
I had to research, gather images, and apply design to mobile app layouts.
\\\\\
tools:
Adobe Photoshop | Google.com
View PDF
View PDF
![](https://s3images.coroflot.com/user_files/individual_files/500283_lpO0snJfjv0wt5LsxhzqDef5g.jpg)
client:
You+Media | youplusdallas.com
\\\\\
objective:
Create and design new channel pages to meet the client’s needs.
\\\\\
role:
I composed a simple page layout including graphics, video, navigation, copy, and social feeds.
crazywater.youplusdallas.com
\\\\\
tools:
Adobe Photoshop | Adobe Illustrator | Axure RP
![](https://s3images.coroflot.com/user_files/individual_files/500283_HehRqohxr595oET_QU5CyFvDg.jpg)
client:
You+Media | youplusdallas.com
\\\\\
objective:
Design hero banners to be displayed on the homepage of youplusdallas.com as new videos were made.
\\\\\
role:
I would create a hero banner choosing a keyframe from the original raw footage or photograph that was taken during the shoot, then stylize according to how the video was edited, incorporating the copy provided.
\\\\\
tools:
Adobe Photoshop | Adobe Illustrator
![](https://s3images.coroflot.com/user_files/individual_files/500283_PRDHCKOSEQBq2FL8pN3YcQQm_.jpg)
client:
wavelightstudios.com
\\\\\
objective:
To color correct a prominently solid red and blue lit concert that was recorded for a DVD through Wavelight Studios.
\\\\\
role:
Aside from editing the complete concert, creating this DVD for Billy Bob’s in Fort Worth Texas to mass produce, I used the technique of reversing colors and mixing channels to bring a more natural color out in the video.
\\\\\
tools:
Apple Color | Final Cut Studio Pro
![](https://s3images.coroflot.com/user_files/individual_files/500283_zehz9k3iDnboPxiMRspFC67s4.jpg)
client:
American Airlines | AA.com
\\\\\
objective:
To create a visual understanding for outside departments on how UX works internally and for AA.com.
\\\\\
role:
I was tasked with creating an infographic for the manager of UX.
This was used to help display the big picture of what UX is, how the user experience works, and how we collaborate with each other and other AA.com teams.
\\\\\
tools:
Adobe Illustrator
![](https://s3images.coroflot.com/user_files/individual_files/500283_cobfhoah75q_utchq2vdneuou.png)
![](https://s3images.coroflot.com/user_files/individual_files/500283_cfcyazt2z9ggediorym9rfarb.png)
gLike