Allison Gahlon

The PAiiR/ECFE Program in Rochester, MN turned 50 years old in 2024. They wanted a logo signifying the sunsetting of the original name (PAiiR – Parents Are Important In Rochester) to the inclusion of the new program name (ECFE -Early Childhood Family Education) and revolved around the main participants of this program: parent + young child. Moms & Dads are both prevalent and they wanted to make sure the logo wasn't too exclusive with just one type of parent over the other. They wanted to keep the overarching Community Education brand (colors, main fonts) incorporated to support the brand.

• Logo Design
• Branding & Corporate Identity
• Illustrator