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Contemporary Jewish Museum (School Project)
The Contemporary Jewish Museum (CJM) is a welcoming place where visitors can connect with one another through dialogue and shared experiences with the arts.
The rebranded identity encompasses the humanistic approach and emphasizes a door open to all as a new marketing strategy. Geometric typography and shapes were used with situational pictures inspired by keywords like dialogue, heritage, creativity, confluence, and open to inspire a sense of shared experience. To further the campaign, billboards and merchandising were created.
Note: The artwork displayed on this project is hypothetical student work and it is not for commercial purposes.
