2-Page spread - An ad focusing on the inconvenience of our competitors "Dealer Holidays" when customers should be allowed to test drive whenever they want.
Centurion NASCAR Ad - January 2008 NASCAR Program Ad. I drew the concept on the back of a school lunch menu and used stock NASCAR photography to make this one work.
Centurion NASCAR ad - Ad redesign for Centurion's NASCAR-themed boats. You can see the ad before, and after I got a hold of it
Autograph Sheet - Ricky Gonzalez - Design for a legal-sized autograph sheet for pro rider Ricky Gonzalez.
Sean O'Brien ad - "We Are" campaign - This is Sean's ad I designed for Centurion's "We Are" campaign.
Drew Danielo Ad - "We Are" campaign - This is an ad I designed for Centurion's "We Are" campaign featuring Drew Danielo.
2-Page ad spread - Double page spread for Alliance and Bonnier publications, created in CS3. I do my best work when I have the flu it seems.
Wake Boarding Magazine Ad - 2-page spread for Wake Boarding magazine highlighting the different events and organizations we officially tow for.
2007 Dealer POP Display - The constructed images and final pieces of our 2007 Dealer POP Display. This was my first POP display put into production and is available through Portico Merchandising.
2007 Dealer POP Display - The constructed images and final pieces of our 2007 Dealer POP Display. This was my first POP display put into production and is available through Portico Merchandising.
2007 Dealer POP Display - The constructed images and final pieces of our 2007 Dealer POP Display. This was my first POP display put into production and is available through Portico Merchandising.
Falcon Double-page spread - Double-page spread ad for our newest addition, the Falcon V Air Warrior. I wanted it to look like a passport but read online that it is illegal to scan and duplicate certain documents, such as a passport due to the Patriot(?) Act...i think. we decided not to tempt the fates.
Boating Life single page - single page ad of our "Without Compromise" campaign for use in Boating Life magazine.
Compromise Double-page spread - Original "Without Compromise" ad double-page spread. The end result always comes out looking vastly different from the beginning concept.
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Centurion Boats
Steve Labelle
Steve Labelle - Art Director/Designer with a solid Illustration background atwater, CA