Box exterior, held together with a quick release knot; common among horsepeople to tie up horses - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Box - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Top of Box - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Interior of box and bottles - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Conditioner bottle - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Back of Conditioner bottle - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Detangler & Shine - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Shampoo - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Back of Shampoo bottle - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Group shot - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Group Shot - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Complete set - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
Current Cowboy Magic designs - Cowboy Magic is a very popular horse shampoo line, but their current design is outdated and frankly, not very good. I wanted to modernize the brand and logo, while keeping true to the type of people who purchase the products; horsepeople. They'll recognize good design, but the effectiveness of the product is what ultimately matters.
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Cowboy Magic Redesign