Created and presented a digital marketing campaign featuring grocery chain Trader Joe's.
Highlights of our proposal included creating a mobile app for smartphones, offering weekly recipes, featured daily samples, special deals and a location finder.
Also proposed increasing Trader Joe's Facebook presence on a national level, with the brand page featuring sweepstakes, recipe suggestions, and the online newsletter. It would also give loyal Trader Joe's followers a place to interact, exchange product recommendations, and talk about recipes and cooking suggestions. Trader Joe's would also be able to interact with their customers even further by listening to their comments and hearing about what they love and what they'd want to see changed.