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Lululemon Athletica menswear
Lululemon menswear conceptual art and direction for Fall/Winter clothing range.
Bokeh Collection:
City living and the daily office grind creates the need for the urban athlete to get out and clear the mind.
Doing this in the urban environment means the athlete needs to focus on their goal in hand and ‘blur’ out the every day pandemonium of city life.
Off Beat Collection:
Unlike the Urban sportsman, the ‘Off Beat’ Athlete takes his fitness and focus with nature in his stroll.
Accompanied with natures’ jukebox of wind, rain and their own foot steps; the outdoorsman trains with deep
focus to reach his objective.
Copyright Stephen Park
Non-commercial
No Derivatives
