The booth had a clean, uncluttered look, even though there was a lot of information that needed to be shown to the visitors.
Your Journey with TomTom. Lit journey line on the information walls pointing out features and services available on the TomTom products from different business units: Consumer, Automotive, Licensing.
Lifestyle imagery on the back walls, to inspire and create an emotional connection with the brand, designed to be seen from all areas of the booth. Frontal view. Design, photography retouch and color management.
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TomTom booth walls design for IFA - Consumer Electronics Fair, Berlin 2012
Creative direction and execution of the TomTom booth walls design for IFA - Consumer Electronic Fair in Berlin - 2012.
Main concept: Your Journey with TomTom.
