Converse China Anti-Sport Campaign - Converse's point-of-view on sport during the 2008 Beijing Games
Converse China Anti-Sport Campaign - Campaign to differentiate Converse from other brands leading up to the Beijing Olympic games. No so much "anti" sport as playing in ways that Converse kids understand.
Converse China Spark Campaign - Converse collaborated with artists across Asia to create original works and ask people, "what are you doing?" Creative and photography direction.
Converse China Jack Purcell Photography - Creative and photography direction.
Converse China Basketball Photography - Creative and photography direction.
Converse China Love Noise Campaign - Converse took 2 indie bands from Beijing on a 6000km road trip through China that ended in the capital during the 2008 Games. Creative and photography direction.
Converse China Music Lyrics Campaign - Converse collaborated with bands across Asia, and paired song lyrics with brand moments to promote footwear and apparel. Creative and photography direction.
Converse China Footwear Category Collateral - retail brochure designed to educate the chinese consumer about the various footwear categories available from converse.
Converse China Retail - Creative direction and design of fixturing and in-store storytelling
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