Cream & Flutter Identity - The Cream and Flutter Cupcake Bar is a business in Champaign, Illinois that creates unique and unusual cupcakes using all organic ingredients. The co-owners wanted me to develop an identity that expressed the eclecticism of their business while still exhibiting an upscale appearance. Using the dragonfly as a visual metaphor for the company, I developed an identity system that is both elegant and whimsical without being trite.