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Branding Packages ZeroXposur
ZeroXposur DNA Campaign - ZeroXposur is a garment company inspired by the snowboarding, skateboarding, and surfing communities. The DNA campaign was developed from competitor research, customer opinions and the company’s aspirations. The result was “Evolution Captured.” ZeroXposur evolved from the boarding culture and their roots are in the DNA of everyone who wears the clothes. I developed the concept for the advertising campaign, website and other collateral based on this theme.