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IABC e-blast
The International Association of Business Communicators is an organization designed to connect business communicators with other businesses to communicate about ... well, you get it.
The question with this project was "how do we market to marketers?" The answer was to hit them where they live. We didn't want to offend association members by suggesting we could more effectively produce the marketing collateral they were charged with producing, so we focused on our ability to mitigate and their ability to achieve more by doing less.