InSinkErator Showroom Display for High- end plumbing fixture showrooms - This unit displays 3 hot water dispenser faucets and two sink top switches. The display was sent to the boutique and high-end plumbing fixture showrooms so it had to offer visual interest and convey luxury workmanship / high design elements. Consumers can interact with the buttons, fixtures and build quality of the kitchen fixtures on the display. The concrete forms had bolt heads cast into them so the stainless steel legs could be attached tightly and chances for structural failure minimized
Rocky "Kids Area Bench" - GOLD 2008 Design of the Times Award - GOLD 2008 Design of the Times Award *powder coated wood- textured to look like worn leather and stylized cacti *powder coated metallic metal spur fixture and bench support *interactive components: spinning wood spurs w/ decals & cowbells
Western Boots Kid's Bench Production Sample
Miller Powershop *2009 OMA Gold Award
Miller Plasma Cutter Concept#2 - * Clear coated steel and rebar materials * Acrylic box covers 325X power cord and has a retractable cord connected to plugs so plugs can be interacted with * Actual samples on designer chains
Smead M.O. Starter Kit & Endcap - * Modular bright white laminate board construction on casters * Powder coated Orange top and bottom cap * Orange styrene headers attached with Xmas tree clips * Customer's product stock requirements were organized into thoughtful areas and sides *similar header shapes, white wood material, and orange wood base and top caps for family resemblance *front sides are shallow spaces for small product, more shelf increment options, ability to use pegboard in sections and attach additional graphics
Smead MO Starter Kit prototype
CORZO tequila 22 lb. Bottle Concept - Customer wanted to convey luxury and elegance - plus distinguishing feature of this Tequila * clear acrylic / plexi back graphic printed on back surface * satin brass colored weight prop and scale arms * high-gloss wood base * soft brushed metallic base brand graphic
Cadbury Beverage Gravity Feed Pallet - * angled steel shelving with tube frame construction and wire frame dividers * curvy sides family graphics * 120 2-liter bottles and about 64 8-packs in gravity-feed configuration * prototyped and tested at Wal-Mart
Little Swimmers Seasonal on_shelf - Account specific display that would be used for one season with possiblity to extend merchandising life. This display houses swim diapers on the bottom and uses a tiered pusher system on the top to self-face the smaller, more profitable sunblock products. Uses Powder coated steel, thermo-form, stock pushers, acrylic windows and decals
Intelligentsia Coffee Stand - Developed and sold as a small-footprint solution to grocery stores that would not accept the current wood display. This display used materials that better reflected the brand's image and made it hard for the competitor to competitively quote. Base has bricks to create ballast.
Flameless candle endcap display - * kona blend updated wood grain look laminate shadowbox * kona blend match corrugated * shelf trays and curved graphic insert * graphic panel is trapped in wood square, opaque printing or label on top and dangler tab is white on clear for visual impact when light interacts with it * candle is set a few inches inside shadowbox for more candle intensity and less washout from store lights
enki garden display - This unique product is positioned as a high-end gardening tool. The display had to be effecient in cost but effective. I used layers and organic cuts to create an interesting display that made the product the hero. Inset garden tiles and sensor eye that started the watering can bubbling were upgrade options seen here.
Rocky SK8 shoe concepts - * concrete skate park design and concrete steps and hand rail design * manufactured from concrete, high-density, or low density foams * wire form hand rail shoe fixture * clear formed shoe fixture holds shoe on steps safely * graphic panel is graffiti artist-style cityscape art (Credit- Dave Watkins) * graphic panel is slightly curved for a non-conformist look using graffiti artist-style cityscape art * graphic includes steel toe and ROCKY logo
Rachel Ray FURI knife display - Powder coated wood, powder coated metal, styrene panel, stock hooks and LCD media player. This unit had to display a few selections of knives and offer a Rachel Ray message that played back. Colors and design were selected based on packaging.
Pet Hair Sweeper PDQ - Dress up a corrugate PDQ tray with new technology. This concept suggests a mounted product and EL panel that is designed to sweep from top to bottom to demonstrate use. Animated GIF file was supplied to demonstrate EL panel. (can be supplied if requested)
Rolling Beverage Dump Bin for Walgreen's - This concept was developed to create merchandising space below the dumpbins used in Walgreen's. Wood base with casters and skirt,steel structure with adjustable wire shelves, and top bin that matches current Walgreen's specs.
MET Switchblade Counter/Wall concept - Simple fabricated construction with printing or mounted sheets (for lower production). This unit trapped an actual unit onto the display that could be sold if stock ran low. It also offered blinking EL rings around the circles in the graphic to attract attention.
SpaSensials for Ulta - * designer white metal form holds product and allows design to fit in tighter space * green frosted acrylic material with white logo printing * non-slip rubber feet attached to bottom * visual blocker on side for brand presence using similar materials * visual blocker can attach on side as an optional piece
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2004-2009 POP + Fixture Examples

Portfolio samples from my employment with Menasha Packaging 2004-2009.

Examples shown are exploratory concepts and production displays

Adam Cera
Sr. UX Designer at Amazon Seattle, WA