Pure Delights
Pure Delights is a Frozen Yogurt Parlor created on the idea that one can simply enjoy life without having to feel guilty and have passion for delicious yet healthy desserts. This brand was created as an alternative option instead of pigging out on high calorie ice cream. Intended for a youthful audience, parents are able to feel comfort when giving their child a sweet that is healthy. Playful icons and bright colors are wrapped around all the products indicating the whimsical fun that is eye catching to the viewer. There is a novelty aspect about the store where there is an opportunity to buy limited edition t-shirts that would run seasonally.