A downtown restaurant in Rochester, NY that serves breakfast and lunch items that was in need of a make over. The small business client wanted a consistent feel throughout there primary serving times along with their catering business. Along with an updated look to their restaurant, they wanted ways to reach out more to the community of Rochester and beyond downtown. This called for some strong marketing approaches that included both printed and social media components.
Included in this project consist of a logo, sub logos, stationery set, menus, sandwich wrappers, stickers, carry out bags, drinking cups, drink coasters, inside signage, overhead signs, restaurant and catering uniform, potential store front look and sign, sandwich board, marketing promotion and website.