2013 Award Show Branding Campaign Collateral - Client: Art Directors Club of New JerseyTo promote the Art Directors Club's 50th Anniversary, a theme was developed to promote the celebratory aspect of the club's annual award show while maintaining a strong connection to the state of New Jersey.It just so happens that the state bird is the Goldfinch. A campaign was developed to work off this bird as the main character spokesman to the golden anniversary of the club. A silver and bronze variety bird were added as supporting characters. The idea that birds talk and observe really drove the concept home. Colleagues Sherry Fitzgerald and Kas Branning helped to create supporting graphics for the event collateral. Copywriter Conrad Winter contributed witty dialogue to create an ongoing story as the event promotion unfolds. - Role: Designer, Illustrator and Art Director