![](https://s3images.coroflot.com/user_files/individual_files/257250_V0g8No8pSIj1AeWSlSjAhXzCT.jpg)
User Tribe - Generalisation of consumer
![](https://s3images.coroflot.com/user_files/individual_files/257250_y9a8o3uHG7ddkEmnmsuYFSTAi.jpg)
User Experience - The ritual behind running, and the users thoughts and behaviours before, during & after.
![](https://s3images.coroflot.com/user_files/individual_files/257250_8HbA43r3lCjZ_M2d01mWTPqoE.jpg)
Insights from Experience . Opportunity . Design Brief - Producing insights from research, merging for an opportunity for a design brief.
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