As the customer unfolded the "screen" hwe/she would discover a newspaper (we designed the layout and we customized the texts so that it would be relevant to upgrading to smarthones.
The unfolded newspaper
The back of the smartphone contained the offer for upgrading to smarphone
Same concept declined to Valentine's campaign (the recipients were different than form the first campaign and the layout and text were customized to the occasion)
The same concept was declined to Christmas campaign (the recipients were different than form the first campaign and the layout and text were customized to the occasion)
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Vodafone - Direct Mailing Campaign
BRIEF:
Vodafone wanted a relevant Direct Mailing concept to communicate its offers for customers who were in the last 6 months of contract.
The hook was that by renewing the contract customers could buy smartphones for lower prices.
CREATIVE STRATEGY:
To communicate the benefits of a smartphone we have chosen to dramatize reading the the news using mobile internet.
This campaign was such a success that this concept was then also used for 3 more campaign waves - so we adapted the content of the newspaper also for Christmas, Valentine's Day and Easter.
CAMPAIGN HEADLINE:
Do you have any idea how much you can do with a smartphone?
