Key Visual "Lacustra"
"Lacustra" by George Bacovia (famous Romanian poem)
Body:
Get original with one of the 100 pairs of customized Converse snickers!
Visit the museum and get the chance to win by lucky draw one of the Converse snickers that have famous Romanian literature quoted painted on the outer layer.
Stancil "Lacustra"
Stencil "Luceafarul"
Stancil "Vizita"
Stancil "Plumb"
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Romanian National Literature Museum Relaunch
BRIEF:
Romanian National Literature Museum wanted to relaunch it;s attractions to teenage target
CREATIVE STRATEGY:
Develop a special promotion where those who visited the museum could win a one of a kind pair of Converse snickers (back in 2006 this was an unique incentive in a promotion)
