ProGarage - Launch Campaign
ProGarage - Launch Campaign from Above & Beyond...
ProGarage - Launch Campaign

CHALLENGE:
Augsburg International (Leader on OEM & After market car parts market) wanted to launch ProGarage franchise for its partners: Augsburg would provide the know how and logistics for mechanical services and independent repair shops would pay a fee to be included in this program.

CREATIVE STRATEGY:

In order to promote this franchise we decided to convince the audience ProGarage is the place to go to if you want to get real mechanics to fix your car.

We chose to achieve this objective by showing them what should they expect if they will not go to a repair shop endorsed by ProGarage.

Campaign Headline:
"Running into all sorts of characters in repair shops?"

CREATIVE MESSAGE:
We used three execution picturing the worst you cu run into a repair shop:
slow workers - snails
thief - hyenas
incompetents - parrots (in Romanian slang, when you refer to someone as "parrot' it usually means he is incompetent, unskilled, unprofessional)

Product slogan:
ProGarage
Genuine mechanics.

Fed up with all the characters you ran into in repair shops? At PROGARAGE you get genuine mechanics! For them you are just somebody who's wallet who about to be skinned. For us you are the Customer! So, each time you come to PROGARAGE you get quality before compromise, high standards before fakes and the guarantee of a job well done before anything else.
Fed up with all the characters you ran into in repair shops? At PROGARAGE you get genuine mechanics! For them you are just somebody who comes in with a problem to the car and leaves with three malfunctions. For us you are the Customer! So, each time you come to PROGARAGE you get quality before compromise, high standards before fakes and the guarantee of a job well done before anything else.
Fed up with all the characters you ran into in repair shops? At PROGARAGE you get genuine mechanics! For them you are just somebody who's car will be stuck in the repair shop way longer than it should. For us you are the Customer! So, each time you come to PROGARAGE you get quality before compromise, high standards before fakes and the guarantee of a job well done before anything else.
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ProGarage - Launch Campaign

CHALLENGE:
Augsburg International (Leader on OEM & After market car parts market) wanted to launch ProGarage franchise for its partners: Augsburg would provide the know how and logistics for mechanical services and independent repair shops would pay a fee to be included in this program.

CREATIVE STRATEGY:

In order to promote this franchise we decided to convince the audience ProGarage is the place to go to if you want to get real mechanics to fix your car.

We chose to achieve this objective by showing them what should they expect if they will not go to a repair shop endorsed by ProGarage.

Campaign Headline:
"Running into all sorts of characters in repair shops?"

CREATIVE MESSAGE:
We used three execution picturing the worst you cu run into a repair shop:
slow workers - snails
thief - hyenas
incompetents - parrots (in Romanian slang, when you refer to someone as "parrot' it usually means he is incompetent, unskilled, unprofessional)

Product slogan:
ProGarage
Genuine mechanics.

Above & Beyond...
Bucharest, Romania