The two pages in the "brochure" presented the features of the S Class.
As the Client reached the end (two pages later) he was directed to push the button with the call to action "Find out more about the S Class in a test-drive that can start right now by pushing the button". As the Client pushed the button, he was greeted by his name by a dedicates sales person who was actually communicating with the Client via the DM. The sales person would ask the Client if he would be interested in a test-drive.
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Mercedes-Benz S Class Direct Mailing Campaign
Project Name:
The First Brochure with a Test-Drive Included!
This a special project developed entirely by us, the local agency.
This has been such a huge success that some of the neighbor markets have already shown their interest to implement it.
All the project details are in the case study film.