Mercedes-Benz - The New B Class Launch Campaign - Showroom branding
Mercedes-Benz The New B Class Launch Campaign - Mall elevator branding 1.jpg
Mercedes-Benz The New B Class Launch Campaign - Mall elevator branding 2.jpg
Mercedes-Benz The New B Class Launch Campaign - Maternity ward Gift box_Body.jpg
Mercedes-Benz The New B Class Launch Campaign - Maternity ward Gift box_Body
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Mercedes-Benz - B Class Launch
BRIEF:
Mercedes-Benz Romania wanted a new positioning for the B Class, as the latest generation had more appeal and safety functions to offer.
CREATIVE STRATEGY:
We developed the campaign so that it would target the modern high income family.
To achieve this we created a new visual and message that was different than the international campaign, in order to get as much local relevance as possible.