Caring is expressed through facts.
As the Prospect fixed the seat belt they revealed the campaign offer that referred the extended guarantees.
Caring is expressed through facts.
Body:
Offer your self the maximum of interior comfort as you cruise on board your car.
Extend the warranty for your car and shut away any worries. Only this way you will truly enjoy ultimate comfort technology featured in our cars.
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Mercedes-Benz - Aftersales
This DM campaign promoted the extended guarantees for new and owned cars.
We used the the safety belt metaphor to emphasize emotionally the bond between the owner and the car.