Special design for the stage used at the launch event
Invitation for the launch event that dramatizes also the breakthrough in eficency and profitability of the new truck
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Mercedes-Benz - Actros Truck Launch Event
BRIEF:
Positiona the new Actros generation as the most efficient and environmentally friendly
CREATIVE STRATEGY:
Starting from the product insight that environment innovations are directly connected to efficiency and profitability we developed the concept:
"ECO stand for ECONOMICAL"
