The Christmas Card came with an envelope
This is the Christmas card before the contacts interacted with it
As they pulled up the Mercedes-Benz logo, it would reveal a tree shape and the complementary message, both in English and Romanian
Here you can see the message is fully revealed.
On the back there is an extended Christmas message on behalf of Mercedes-Benz Team.
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Mercedes-Benz 2012 Christmas Card
Mercedes-Benz organised a pitch among the partner agencies in order to choose the 2012 Christmas Card.
We won with this idea, that involves an interactive Direct Mailing.