T-shirt with customized campaign message
Wobbler
In store promotion stand
Shelf talker
Flyer
Ceiling hanger (in store)
Shelf talker
Displays for LKA
Campaign Key Visual
On Pack Communication
gLike
Lay's MAX Launch
Lay's was extending the brand with a new product.
Lay's MAX was promising a more intense taste and that is what our communication objective, also.
CREATIVE STRATEGY;
Because you want to feel the taste as much as you can you will extend the surface of your tongue to get more taste.
CAMPAIGN HEADLINE:
Upgrade yourself for maximum taste
The concept has been implemented in print, outdoor, online and in store.