"With warmth"....."That's the way to build a house" - promoting heating equipment
15% discounts for interior decorations. 100% inspiration"..."That's the way to build a house"
"With style"..."That's the way to build a house" - promoting design products for homes
"With elegance"..."That's the way to build a house" - promoting interior decoration
"10% saving. 100% protection." ..."That's the way to build a house'
"With passion"..."That's the way to build a house"
"10% saving. 100% plans for the future".."That's the way to build a house".
gLike
Ambient - Image campaign
BRIEF:
Build a new identity of Ambient - a major whole sale player on the house & garden "do it yourself" companies
CREATIVE STRATEGY;
We set out to make the communication more personal and to mix the emotional message with the functional benefits.
CREATIVE MESSAGE:
"That's the way to build a house"
Using this as the umbrella message we created a template where this was the conclusion of the emotional message.