Above & Beyond The Line

BRIEF:
Build a new identity of Ambient - a major whole sale player on the house & garden "do it yourself" companies

CREATIVE STRATEGY;
We set out to make the communication more personal and to mix the emotional message with the functional benefits.

CREATIVE MESSAGE:
"That's the way to build a house"
Using this as the umbrella message we created a template where this was the conclusion of the emotional message.

• Hand Rendering
• Advertising