FAWM [Fully Automatic Washing Machine for the naive :) ] JUNE'07 - The only FAWM was in ONIDA stable.
To counter attack the Korean giants(well,this is how marketing wanted it to be) we (a team of three industrial designer and a graphic designer) were asked to design a range of fawm.
Months long research was done in various areas to pinpoint/freeze the final design brief.