NEEV is a program directed at the audience base of New Joinees of Coca Cola. The branding needs to communicate that it is a kick start to a great phase in an individual’s career.
The design element picked for the logo is a drop in coke color which is interpreted as an individual who is applauding winners and also as a “mudra” to depict “karma”. This design substantiates the philosophy of “Do To Win” for achievers within the team.
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Branding and Identity
