A logo that I created for a local construction company. The client had a few requests for guidance:
• No "clip art" like imagery, such as a hammer, ruler, house, saw, etc.
• To go from old to new. Emphasizing the aspects of renovation and restoration, and also the aspect of new construction
To accomplish these goals I used the professional looking border around the company name, incorporating a peak at the top; creating an abstract image of a building. Then by using different type faces, I was able to go from old to new while ensuring the RAYMOND name was the first word to catch your attention. By using an older serif font for RENOVATION and a san-serif font for & NEW CONSTRUCTION; I was able to give contrast to the two aspects of this company.