![](https://s3images.coroflot.com/user_files/individual_files/440757_glcBgXA2qGYOTMdSglXcrgkFI.jpg)
GUCH Moodboard
![](https://s3images.coroflot.com/user_files/individual_files/440757_xDMUBl07UbiRlGXkkrOYRhNOo.jpg)
Development of a new logo - Coming up with a brand idea - The GUCH Charity is all about transforming lives, having someone to talk to and getting things out in the open. What I thought best represents this is Metamorphosis. I thought of a small caterpillar, hiding away in a cocoon, then transforming into a butterfly, exploring new life and having freedom. The logo I have created involves a small, abstract butterfly with green wings. The green wings are a heart shape, as GUCH is a charity for congenital heart disease. It is simple and fresh.
![](https://s3images.coroflot.com/user_files/individual_files/440757_tai8DtCflz_GC9My2Co1zEAin.jpg)
Concept Sketches so far.
![](https://s3images.coroflot.com/user_files/individual_files/440757_94h_8biFnZ8DNXIkwgmwlLUq9.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_dk12TsvfkkStu70aXCBvaGYOh.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_K1FafZ9X8UlsxsNx4jXa0mdq2.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_nMR8lRZv4jRLrFFscEjQLFSF5.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_WaJpviDQI9SKzD5CQtJ9xYveb.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_yenVtIojd6b0B8c1ESWoVtlpV.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_Qpp0RAs_BLJzYVIx6qmQHeNjC.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_WsKpT3yhmb8w3_WGjF8dUeA1z.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_4R3gMeC13oNpuYSuwyzFQCKGP.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_lCD1IvPsnTrRgPZ14AkKqvTP_.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/440757_FSqqmq4Nsj8DSu_ZkK97SKurR.jpg)
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