Pall Mall packing redesign exploratory concepts - RJ Reynolds sought out to re-brand Pall Mall cigarettes, but were not sure what direction to take.
The set of designs on the left explore a "Classic, Historic" direction, featuring a photo of Pall Mall street in London, and wax seals with the Pall Mall brand seal inside.
The set of designs on the right explore a "Simple Cheap Chic" feel, with a modernized brand seal watermarked behind the logo.