Idea Store Whitechapel
London, UK, 2008. Idea Store Whitechapel. A fantastic Idea Factory children’s department for the Whitechapel Idea Store.
Situation
London Idea Store boosting its children’s department at its Whitechapel store.
Target
Create a magic place kids want to stay, play and learn. Make them generate new ideas.
Action
Think of ideas as fantastic things you can produce in a Willy Wonka Idea Factory.
Result
We all wish we had a library like this when we were young!
Did you know?
Winning competition entry. Not only the design itself was fun: designing it together with the wonderful Idea Stores team was amongst the most terrific processes we ever joined. Thanx again there guys! Oh, and bytheway: there’s another Idea Factory as well, designed for the Chrisp Street Idea Store.
