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Bloomberg Law: Criminal
This creative work was designed to really think out of the box with regards to the product. We went with the idea of using phrases and ideas associated with criminality in order to convey product benefits, paired with a unique, distinct visual style and flair that evokes classic Hollywood posters. In addition, the copy is extremely truncated in order to answer the research, which suggested that shorter, cleaner messaging was preferred over extended diatribes. While the work ultimately wasn't chosen, it's strong, effective, and ultimately, quite brilliant.
