Broaster :: logo exploration 1
Broaster :: logo exploration 2
Broaster :: logo exploration :: designer favorite
Broaster :: Website design :: Home page - slider image 1 (Heritage/trusted direction)
Broaster :: Website design :: Home page - slider image 2 (testimonial direction)
Broaster :: Ad campaign design :: "America's Perfect..."
Broaster :: Ad campaign design :: "America's Perfect..."
Broaster :: Ad campaign design :: "America's Perfect..."
Broaster :: Ad campaign design :: "America's Perfect..."
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Broaster Chicken

The objective of this project was to re-brand the Broaster Chicken Co. beginning with logos and then developing concepts for an ad campaign and in-store merchandising. The overall brand promise was "a uniquely prepared and cooked product that has been steeped in American tradition since 1955." All works represented here were concepts presented but were not the final pieces selected by the client.

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Aaron Caprariello
Senior Graphic Designer at Maven Wave Partners Chicago, IL