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3rd year Full Sized Ford Interior Project
New Blue: Compact city car for young, upwardly-mobile city dwellers - This team project culminated in our group of four building a full-sized model of the interior of our city car.
Early on it became clear that the interior was the focus of this project, due to the specific intended audience that Ford had provided in the brief.
This approach also enabled us to make comprehensive ergonomic assessments, and was a great learning experience in terms of packaging.