Anshu Merani

BLUEY'S evolved through a search to find a friendly, casual sounding name. Blue is a common nickname in Australia. It was adapted for more general use to BLUEY which sounds even friendlier and more colloquial.   It's a familiar sounding name, you feel like you already know it when you hear it, reflecting the friendly vibe you experience when you come down to the beach club.   Blue is also the defining colour at the beach club with the azure sky and the myriad of blues in the sea and sky. All these colours of blue would be used to create interior design accents at the beach club and throughout the branding material. Layering and peppering the environment.   For branding overseas, we will add Bali so the name becomes: BLUEY'S BEACH CLUB | BALI

The frogfish is a unique kind of fish that can be found amongst the lagoon pools at the Ungasan beach. It is indigenous to the area.   This makes it the perfect name for a unique club situated next to the these lagoons.   Frogfish sounds memorable and quirky, it’s fun!. Just like the people who visit the club, it’s not pretentious at all. It's a name you won't forget once you've heard it… What’s more, it tastes great! Furthermore, the frogfish has a resplendent colour range which will be perfect for the interior decor of the club and the branding… not to mention the excellent collateral and merchandising opportunity with such a brand.   For branding overseas, we will add Bali so the name becomes: FROGFISH BEACH CLUB | BALI

VELA is rich in imagery and meaning for the people of south Bail. It is the name of the star constellation seen directly above at night. Like an anchor point.   It is also the constellation that has been used by by fishermen from before anyone can remember, to help guide them out at sea.   It represents a ‘sail’ in mythology, which we can use architecturally or design-wise if we wish to incorporate this element.   For branding overseas, we will add Bali so the name becomes: VELA BEACH CLUB | BALI