Doneger Catalog Ad - This full-page ad was designed to embody the creative approach to the NYC fashion design company, Yellow River, a company with deep roots in Chinese culture and an in-house design team. The composition was created with multiple photography overlays, textures, and advanced Photoshop displacement mapping.
Doneger Catalog Ad 2 - This full-page ad was designed to embody the creative approach to the NYC fashion design company, Yellow River, a company with deep roots in Chinese culture and an in-house design team. The composition was created with multiple photography overlays, textures, and advanced Photoshop displacement mapping.
Catalog Layout Sample - This is just a sampling of a multi-page catalog designed to promote a branded, seasonal line of athletic apparel. Displayed here is the front and back cover and a two-page spread.
For this project: art direction, photography, photo editing, layout design, copy writing, copy formatting, file preparation, print coordination and management.
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Print Design