The first and largest department store in the center of Moscow was in the midst of final development stages and my goal was to plan and design a promotional website to attract and sign fashion brands that will be selling their merchandise throughout the entire store... I used already strong branding that had a philosophy of innovation and out of the box thinking, mapping the sites information and user flow i made a decision to go for a website that is structurally slightly different than standard approach to content presentation and divided the site into 4 sections in which only 2-3 constantly interact with the user... and change using jQuery for never allowing the site to reload entire pages but rather only small parts of it.
