Univers. A Swiss typeface along with the strong background colors, a hint of a grid structure, a use of a font size and block of text copy or a display headline, Forming an asymmetrical design by balancing the visual weight of each element in the different quadrants of the page. The visual hierarchy I was striving for in this design was based on the Univers usage which is well known for its legibility and readability from distance.
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My typography assignment. This type booklet showcases Adrian Frutiger's 1957 Univers typeface. Click the PDF File to see the whole pages.
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Typography Univers Type Study