Target Weekly Ad
I spent just under 3 years writing for Target's weekly ad. That's 144 ads, I think. The challenge was highlighting the promotions while still keeping it fun and on-brand. Oh, it also needed to be easy-to-understand and super-concise. Here are some samples.
Some quick weekly ad stats from back then: over 47 million printed, over 1.2 million online visitors, nearly 200 million impressions, and over 25 million trips driven every week.
