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Economy Market | Food products for the economy segment
"Economy Market" is a brand in the portfolio of Santa Bremor, represented by food products for the economy segment. The range of "Economy Market" line of herring, surimi, dumplings. The existing brand design has not changed for 10 years, so there is a need for an update.
Target audience of the brand: consumers who choose products by price are not ready to overpay, but even in times of crisis they seek to buy products that are credible and consistent with their values.
Design changes were evolutionary, it was important to maintain recognition for brand loyalists and attract new customers. The main work was done on typography, color and navigation within the brand.
Branding Agency: AVC
