FABULICIOUS, Footwear Collection, Volume 1.
2014 Special Occasion Footwear Catalog. Creative Art Director. Photo Producer. Footwear Designer. Director of Product Development. Job description involved reviewing catalog proofs for copy, information accuracy and merchandise hierarchy. Developed and maintained product list for catalog throughout the entire development process of book. Worked with internal creative team to determine strategic direction and catalog layout. Photo art director and stylist for all catalog lifestyle photography. Collaborated with staff photographers on image selection & editing process to ensure on brand imagery.
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Catalogs / Branding & Corporate Identity / Creative Art Direction / Special Occasion Footwear
