Luis Fitch

“The Bias Inside Us” is a travel exhibition developed by the Smithsonian Institute Travel Exhibition (SITES). Designed for middle school and high school students, the goal of “The Bias Inside Us” is to create awareness and influence the betterment and responsibility of students.

Our dynamic branding design was used for marketing materials. Bias is a difficult subject, but with the addition of an easy-to-use style guide, the brand application remains consistent across all mediums.

• Branding & Corporate Identity