Luis Fitch

The “Minnesota Latino Vote” is a nonprofit organization led by young Latinos designed to promote community and voter engagement among Minnesota Latinos.

The challenge for this project was to create a design that inspired Latino voters to go to the polls, while maintaining a neutral political theme. In part, we accomplished this task by using a simple but highly recognizable visual hand icon with a check mark, then added stars, and a red, white, and blue color theme for the political portion. The design was used in all print materials, social media, and online.

• Branding & Corporate Identity