CJSR 2020 Fundrive Throwback Scavenger Hunt Posters
This year Edmonton's community powered radio station, CJSR 88.5 FM awarded me the opportunity to design a series of throwback travel posters to encourage listeners to go outside and explore the city.
As the pandemic has restricted travel, I approached the project with the goal of promoting what our city has to offer. I chose a retro poster style to create a feeling of nostalgia and romanticize local attractions.
These posters were used as promotional engagement material throughout the station's annual FunDrive fundraiser as a safe and adaptive means for listener engagement during the pandemic.
#illustration #nonprofit