V19.69 Italia Beauty Line
Concept and development of new line of skin care, including 3 collections for summer launch.
• Developed demographic and basic marketing strategy for line based on desired results and minimal brand guidelines from Fashion House.
• Competitive analysis compiled for additional references to sell designs to upper management.
• Lead in-house design team to create final packaging designs and control variables with manufacturing outside of the US.
• Researched new vendors to find top quality at fair cost.
• Delivered production level samples for retailer meetings within 3 months.
